Chris Shute, Lead Creative Director and Strategist

Indianapolis / Est. 2000

Unforgettableby design.

Shute Creative designs branding, advertising, multi-channel campaigns, websites and digital experiences that demand attention and convert audiences into loyal clients.

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Chris Shute / Lead Creative Director & Strategist

30+

Years shaping brands

Brand / Campaign / Digital

Senior-level thinking, built to move

B2B + B2C

Local, national and global brands

Portfolio / Selected work

The proof.

Big ideas, bold execution and work designed to make brands impossible to ignore.

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Estridge + OnyxPoolguardCocktail A Go GoMonterey Coastal CuisineMonroe HospitalVMS BioMarketingCenterfirstStanley SecurityREI Real Estate ServicesHenke DevelopmentEstridge HomesMidland of WestfieldWeaver PopcornDormakabaDelta FaucetAllegionCarrierCook MedicalEli Lilly and CompanyWhite LodgingHerff JonesPrologisBoston ScientificSimon Property GroupEstridge + OnyxPoolguardCocktail A Go GoMonterey Coastal CuisineMonroe HospitalVMS BioMarketingCenterfirstStanley SecurityREI Real Estate ServicesHenke DevelopmentEstridge HomesMidland of WestfieldWeaver PopcornDormakabaDelta FaucetAllegionCarrierCook MedicalEli Lilly and CompanyWhite LodgingHerff JonesPrologisBoston ScientificSimon Property Group

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"Like what you see? Put Chris's experience to work for your brand."

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Areas of expertise

Three disciplines, one system.

Brand

Strategy / Identity / Positioning / Voice

A brand is not just a logo — it is the sum of every emotional touchpoint a person experiences with your company.

Deliverable scope

Brand Strategy & Positioning
Visual Identity & Logo Design Systems
Brand Naming & Voice Development
Brand Architecture & Guidelines
Packaging & Product Touchpoints
Rebranding & Modernization

Digital

Web / UX/UI / Interactive / Experience

Digital work should feel effortless — clear structure, considered detail and an experience that respects the audience's time.

Deliverable scope

Website Strategy & Information Architecture
UX/UI Design Systems
Responsive & Interactive Design
Content Strategy & Messaging
Landing Pages & Conversion Design
Digital Campaign Experiences

Advertising

Campaigns / Print / Outdoor / Broadcast

The best campaigns start with one idea strong enough to hold together across every channel it touches.

Deliverable scope

Integrated Campaign Concepting
Print & Collateral
Outdoor & Environmental
Broadcast & Video Direction
Direct & Digital Advertising
Trade Show & Event Graphics

30+ years experience · Chris Shute / Creative Director

Meet the creative director

Creative direction from conceptthrough execution.

For three decades, Chris has built brands, campaigns and digital experiences for organizations ranging from ambitious local companies to national and global brands.

His background spans creative direction, brand strategy, UX/UI and website strategy, client leadership and the direction of multidisciplinary teams across both B2B and B2C audiences.

With Shute Creative, clients work directly with the person shaping the strategy and the work — from the first idea through every meaningful touchpoint.

Start a project / Inquiries

Got somethingin mind?Tell me about it.

Whether you need a new brand, an integrated advertising campaign or a modern digital experience, let's make something memorable together.

Direct contact

chris@shutecreative.com 317-308-8156

Based in Carmel, IN / Available Nationwide